Biography

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David Hensley

Global Managing Director, Brand Finance Plc

David is marketer and strategist with over thirty years of strategy, marketing and consulting experience. After working with McKinsey & Company he has held senior roles in leading global brand consultancies as Director of Consulting EMEA for FutureBrand, Managing Partner, EMEA for Vivaldi Partners, and was Senior Partner in London for Lippincott. David recently became Managing Director of Brand Finance plc, and leads the Brand Genius offering with Peter Fisk.

David has extensive branding experience around the world, having worked with global clients such as Alitalia, Allianz, BP, BT, DBS, Deutsche Telekom, GITI MTN and Nestle. His work in telecoms has included brand architecture, brand strategy, naming, brand launches, brand identity design, and brand communications.

David has worked with clients in many sectors across Europe, North America, Africa, the Middle East and Asia-Pacific. David is a regular speaker on branding at conferences and in the media, and has written articles for magazines such as Brand Strategy, the McKinsey Quarterly and The Director.

Telephone: +44 (0)207 389 9400

Email: d.hensley@brandfinance,com