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Edgar Baum

General Manager, Brand Finance Canada

Edgar Baum has an extensive background over 15 years in entrepreneurial and consulting environments with extensive experience in developing adaptable financial forecasting programs.

Previously Edgar ran his own data analytics and financial consulting practice and has previously been a Partner and Vice President for a Toronto based financing consultancy firm.  Edgar has worked with companies ranging from start-ups to multinationals across a range of industries including manufacturing, logistics, education, food, and security. Edgar was also the founding partner for a software company that developed a risk and valuation model for domestic and global businesses.

Prior to these roles Edgar has worked at Procter & Gamble, Merrill Lynch and Nesbitt Burns. 

Edgar is a graduate of the University of Toronto. He has been a guest at Seneca’s Graduate School delivering a lecture on confidentiality protocols in M&A transactions. 

At BFC Edgar is the General Manager, responsible for the operations of Brand Finance Canada (BFC), managing business development, brand strategy, due diligence, market research and project oversight for clients.  He will also be working closely on mutual clients with Level 5 Brand Advisors, a leading Brand advisory firm in Toronto, Canada.

Telephone: +1 647 922 6238

Email: e.baum@brandfinance.com