Biography
Unni Krishnan
Managing Director, Brand Finance India
An MBA by qualification, Unni trained in TQM and Marketing at the Taj Group of hotels. He pioneers the strategic applications of brand valuation in India and Sri Lanka. Unni's main area of focus is on how to integrate the rigor of fact-driven analysis with the creative insight of intuition in areas of value based marketing and brand scorecards.
Unni has worked in the areas of brand valuation, strategy, corporate identity, planning and research with clients and worked on a wide variety of projects for companies in sectors including telecoms, insurance, financial services, media, airlines, housing and infrastructure, leisure, automobiles and food/ beverages. Prior to joining Brand Finance he played a lead consulting role at Interbrand and worked extensively with research and planning firms like IMRB/Millward Brown and TNS/MBL. This wide- ranging experience in quantitative and qualitative research techniques enables him to evaluate and synthesize brand equity drivers into brand valuation models.
He is a frequent commentator on brand related issues, which includes the survey of 'India's Most Valuable Brands' (2004,2005) and 'Sri Lanka's Most Valuable Brands' (2004,2005). He regularly lectures at leading business schools including MICA and ICFAI and provides input on course and student development.
Telephone: +91 80 2557 4735
Email: u.krishnan@brandfinance.com
