Biography
Roger James
Research Director
Roger is a Certified Practising Marketer, a Qualified Market researcher and holds a B.A. and B.Sc. (Hons). He was Chairman of the Australian Marketing Institute between 2004 and 2010.
He has extensive experience of scoping, conducting and interpreting market research in a wide cross section of consumer and B2B markets. Through his early career in marketing and research roles at Mazda and the Victorian Ministry of Housing, he has applied his expertise in areas of Marketing Strategy and Brand Development.
Roger has been a guest lecturer on measuring marketing performance of various universities including Melbourne Business School, Monash University MBA programme, UNSW Master of Marketing, Australian market and social research society summer school. He has presented at marketing and research conferences in Australia, NZ, Singapore and Malaysia.
Telephone: +61 (2) 8236 8900
Email: r.james@brandfinance.com
