BrandFinance® Brandirectory

Why Brand Finance

Significant points of difference with other brand valuation consultancies:

• Independent

Our strategic advice is not influenced by potential cross-selling of market research, design or media planning

• Transparent methodology

No black boxes

• Collaborative approach

We work offsite or closely with your team as required, transferring knowledge throughout the process and delivering a model for internal use on completion of the project

• Expertise

We are specialists with a unique combination of marketing, research, management and finance

• Experience

We have conducted thousands of brand valuations for clients of all sizes and across most sectors. Our clients include international brand owners, tax authorities, lawyers, government bodies and investment banks

• Technically strong

–      We specialise in understanding and leveraging the value of intangible assets

–      Our work is frequently peer-reviewed by independent audit practices

–      Our approach has been accepted by regulatory bodies worldwide

–      We played a key role in developing the ISO standard for brand valuations

• Flexible

Our flexible approach enables us to incorporate existing brand equity research into our valuation models, saving time and cost

• Global reach

We often bring to bear the skills and knowledge of our global network when servicing projects, often providing an international team of consultants to do so