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BrandVIP 2010: Growing the Value of Brands & Intellectual Property If you missed our forum, you can download a copy of our Intangible Asset Study here or call us to request for a copy. About the Brand Finance forumCo-presented by the Singapore Management University Are you undervaluing your intangible assets? How can you leverage on business practices, organizational positioning and technology to make the most of your brands and intellectual property as you seek regional expansion? Our guest speakers will share with you their experiences and strategies used to successfully manage their intangible assets. Join us as we reveal our 2010 Brand Finance Annual Report on
Singapore's Intangible Assets and Brands that identifies the nation's
TOP 100 BRANDS.
This is the third year running that the Brand Finance Forum is held in partnership with the Singapore Management University (SMU).
The Brand Finance Forum gathers foremost thinkers in the areas of brand analytics, brand and IP strategy. Previous Brand Finance events enjoyed resounding success with over 140 senior management participants in the Brand Finance Asia Pacific Forum 2009 and more than 350 overseas and local delegates in the Brand Finance Global Banking forum in Cass Business School, UK.
This is a forum for CEOs, CMOs and CFOs
who are interested in issues on brand and IP management. |
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DATE: |
Monday 22nd March 2010 |
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TIME: |
0830 hrs |
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DRESS CODE: |
Business Casual |
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VENUE: |
Singapore Management University |
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Ngee Ann Kong Si Auditorium |
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School of Accountancy & Law Level 2, 60 Stamford Road |
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COUNTRY: |
Singapore |
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Time |
Agenda* |
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0830
- 0900 |
Registration |
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| 0900 - 0920 |
Opening Address |
Mr Viktor Cheng | Deputy Director-General, Intellectual Property Office of Singapore |
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0920
- 0955 |
New ISO brand valuation standards and How it will Impact your Company | Mr David Haigh |
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| 0955 - 1030 |
The
Challenges of IP Protection Admidst Expansion |
Mr Tan Tee Jim | Senior Partner, Lee & Lee, Advocates & Solicitors |
| 1030 - 1050 |
Refreshments |
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1050
- 1125 |
Innovate or Die: How to Manage Brand Value in a Rapidly Changing Environment | Dr. Srinivas K. Reddy |
Professor of Marketing, Director, Centre for Marketing Excellence
Singapore Management University |
| 1125 - 1200 | Leveraging Enterprise Intangible Assets | Dr Robert Sanders | Managing Partner, Global IP Services LLP |
| 1200 - 1300 |
Lunch
Break |
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| 1300 - 1335 | From SME to SGX Mainboard Listed Company: How Innovation Brought us Here | Mr Wong Wai Kheong | President, Security Solutions, Trek Technology (S) Pte Ltd |
| 1335 - 1410 | Building the YTL Brand and Reputation Through Sustainability | Mr Ralph Dixon | Director of Environmental Investments, YTL Corporation Berhad |
| 1410 - 1445 | Presentation on Brand Finance League Table 2010 and the Reveal of the Top 100 Singapore Companies | Ms Josephine Wee |
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| 1445 - 1500 | Award Presentation Ceremony to the Top Ten Singapore brands | ||
| 1500 - 1530 | Refreshment Break | ||
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This event was co-organized by the Singapore Management University and supported by Intellectual Property Office of Singapore (IPOS), International Enterprise Singapore (IE), and Spring Singapore (Spring). For enquiries, please contact Bernard Lee at +65 6336 8691 or email bfs@brandfinance.com. |