50 Golden Brands - Brand Values 1959 to 1968
To celebrate the 50th Anniversary of The Marketing Society, the Society rated the brands that shone most brightly in each of the last 50 years. Visit 50GoldenBrands.com to vote for your favourite brand.
1959 - Mini
Brand Value: $426m
Enterprise Value: $4,226m
Brand Value / Enterprise Value (%): 10%
Brand Rating: A+
Year of Origin: 1959
Country: UK
1960 - Lego
Brand Value: $393m*
Enterprise Value: $793m
Brand Value / Enterprise Value (%): 50%
Brand Rating: A-
Year of Origin: 1934
Country: Denamrk
1961 - Fairy
Brand Value: $129m**
Enterprise Value: $580m
Brand Value / Enterprise Value (%): 22%
Brand Rating: AA
Year of Origin: 1960
Country: UK
1962 - Shell
Brand Value: $12,376m
Enterprise Value: $163,836m
Brand Value / Enterprise Value (%): 8%
Brand Rating: AAA-
Year of Origin: 1890
Country: UK/NL
1963 - Schweppes
Brand Value: $686m
Enterprise Value: $2,050m
Brand Value / Enterprise Value (%): 33%
Brand Rating: A
Year of Origin: 1783
Country: CH
1964 - Habitat
Brand Value: $203m*
Enterprise Value: $459m
Brand Value / Enterprise Value (%): 44%
Brand Rating: A-
Year of Origin: 1964
Country: US
1965 - Benetton
Brand Value: $574m
Enterprise Value: $1,868m
Brand Value / Enterprise Value (%): 31%
Brand Rating: BBB
Year of Origin: 1965
Country: IT
1966 - Barclaycard
Brand Value: $1,457m
Enterprise Value: $9,106m
Brand Value / Enterprise Value (%): 16%
Brand Rating: A-
Year of Origin: 1966
Country: UK
1967 - Heinz
Brand Value: $226m**
Enterprise Value: $813m
Brand Value / Enterprise Value (%): 28%
Brand Rating: BBB
Year of Origin: 1869
Country: US
1968 - Birds Eye
Brand Value: $393m**
Enterprise Value: $1,500m
Brand Value / Enterprise Value (%): 26%
Brand Rating: A
Year of Origin: 1929
Country: US
Notes:
* Private Company, therefore Brand Finance has calculated Enterprise Value based on a number of available facts and figures.
** Only UK Brand Value has been recorded.