50 Golden Brands - Brand Values 1969 to 1978
To celebrate the 50th Anniversary of The Marketing Society, the Society rated the brands that shone most brightly in each of the last 50 years. Visit 50GoldenBrands.com to vote for your favourite brand.
1969 - Ariel
Brand Value: $103m**
Enterprise Value: $463m
Brand Value / Enterprise Value (%): 22%
Brand Rating: AA
Year of Origin: 1968
Country: UK
1970 - PG Tips
Brand Value: $35m**
Enterprise Value: $204m
Brand Value / Enterprise Value (%): 17%
Brand Rating: A-
Year of Origin: 1930
Country: UK
1971 - Coca Cola (COKE)
Brand Value: $32,858m
Enterprise Value: $67,937m
Brand Value / Enterprise Value (%): 48%
Brand Rating: AAA+
Year of Origin: 1886
Country: US
1972 - Andrex
Brand Value: $81m**
Enterprise Value: $536m
Brand Value / Enterprise Value (%): 15%
Brand Rating: A+
Year of Origin: 1942
Country: UK
1973 - Smirnoff
Brand Value: $1,883m
Enterprise Value: $9,599m
Brand Value / Enterprise Value (%): 20%
Brand Rating: AA-
Year of Origin: 1860
Country: RU
1974 - Hovis
Brand Value: $183m
Enterprise Value: $696m
Brand Value / Enterprise Value (%): 26%
Brand Rating: A-
Year of Origin: 1887
Country: UK
1975 - Duracell
Brand Value: $2,036m
Enterprise Value: $9,792m
Brand Value / Enterprise Value (%): 21%
Brand Rating: AA-
Year of Origin: 1964
Country: US
1976 - The Body Shop
Brand Value: $501m
Enterprise Value: $2,310m
Brand Value / Enterprise Value (%): 22%
Brand Rating: A
Year of Origin: 1976
Country: UK
1977 - Tesco
Brand Value: $16,408m
Enterprise Value: $53,618m
Brand Value / Enterprise Value (%): 31%
Brand Rating: AA+
Year of Origin: 1919
Country: UK
1978 - Benson & Hedges
Brand Value: $393m***
Enterprise Value: $1,500m
Brand Value / Enterprise Value (%): 26%
Brand Rating: A
Year of Origin: 1929
Country: US
Notes:
* Private Company, therefore Brand Finance has calculated Enterprise Value based on a number of available facts and figures.
** Only UK Brand Value has been recorded.
*** Only Japan Tabacco Revenue