50 Golden Brands - Brand Values 1979 to 1988
To celebrate the 50th Anniversary of The Marketing Society, the Society rated the brands that shone most brightly in each of the last 50 years. Visit 50GoldenBrands.com to vote for your favourite brand.
1979 - Sony
Brand Value: $8,680m****
Enterprise Value: $21,832m
Brand Value / Enterprise Value (%): 40%
Brand Rating: AAA-
Year of Origin: 1978
Country: JP
1980 - Perrier
Brand Value: $351m
Enterprise Value: $837m
Brand Value / Enterprise Value (%): 42%
Brand Rating: BBB
Year of Origin: 1898
Country: FR
1981 - Stella Artois
Brand Value: $1,847m
Enterprise Value: $6,418m
Brand Value / Enterprise Value (%): 29%
Brand Rating: A+
Year of Origin: 1926
Country: BE
1982 - Dulux
Brand Value: $326m
Enterprise Value: $1,655m
Brand Value / Enterprise Value (%): 20%
Brand Rating: A-
Year of Origin: 1918
Country: AU
1983 - Oxo
Brand Value: $27m
Enterprise Value: $103m
Brand Value / Enterprise Value (%): 26%
Brand Rating: A-
Year of Origin: 1899
Country: UK
1984 - Virgin Atlantic
Brand Value: $453m*
Enterprise Value: $1,241m
Brand Value / Enterprise Value (%): 36%
Brand Rating: A+
Year of Origin: 1984
Country: UK
1985 - Levi's
Brand Value: $1,785m*
Enterprise Value: $3,370m
Brand Value / Enterprise Value (%): 53%
Brand Rating: AA+
Year of Origin: 1853
Country: US
1986 - British Gas
Brand Value: $2,126m
Enterprise Value: $13,138m
Brand Value / Enterprise Value (%): 16%
Brand Rating: A+
Year of Origin: 1948
Country: UK
1987 - Channel 4
Brand Value: $392m*
Enterprise Value: $1,547m
Brand Value / Enterprise Value (%): 25%
Brand Rating: A
Year of Origin: 1982
Country: UK
1988 - Nescafe
Brand Value: $7,749m****
Enterprise Value: $41,812m
Brand Value / Enterprise Value (%): 19%
Brand Rating: AA
Year of Origin: 1938
Country: CH
Notes:
* Private Company, therefore Brand Finance has calculated Enterprise Value based on a number of available facts and figures.
** Only UK Brand Value has been recorded.
*** Only Japan Tabacco Revenue
**** Entire Brand Value calculated