50 Golden Brands - Brand Values 1989 to 1998
To celebrate the 50th Anniversary of The Marketing Society, the Society rated the brands that shone most brightly in each of the last 50 years. Visit 50GoldenBrands.com to vote for your favourite brand.
1989 - Nike
Brand Value: $12,960m
Enterprise Value: $20,318m
Brand Value / Enterprise Value (%): 64%
Brand Rating: AAA-
Year of Origin: 1972
Country: US
1990 - Direct Line
Brand Value: $98m
Enterprise Value: $544m
Brand Value / Enterprise Value (%): 18%
Brand Rating: BB
Year of Origin: 1985
Country: UK
1991 - Sainsbury's
Brand Value: $6,369m
Enterprise Value: $11,704m
Brand Value / Enterprise Value (%): 54%
Brand Rating: A
Year of Origin: 1869
Country: UK
1992 - Tango
Brand Value: $5m
Enterprise Value: $15m
Brand Value / Enterprise Value (%): 32%
Brand Rating: A-
Year of Origin: 1950
Country: UK
1993 - BskyB
Brand Value: $3,107m
Enterprise Value: $12,260m
Brand Value / Enterprise Value (%): 25%
Brand Rating: AA
Year of Origin: 1989
Country: UK
1994 - Orange
Brand Value: $16,799m
Enterprise Value: $133,525m
Brand Value / Enterprise Value (%): 13%
Brand Rating: AA
Year of Origin: 1994
Country: FR
1995 - Easyjet
Brand Value: $589m
Enterprise Value: $1,426m
Brand Value / Enterprise Value (%): 41%
Brand Rating: A-
Year of Origin: 1995
Country: IE
1996 - BT
Brand Value: $6,649m
Enterprise Value: $21,937m
Brand Value / Enterprise Value (%): 30%
Brand Rating: AA
Year of Origin: 1981
Country: UK
1997 - Audi
Brand Value: $10,242m
Enterprise Value: $82,284m
Brand Value / Enterprise Value (%): 12%
Brand Rating: AA+
Year of Origin: 1938
Country: DE
1998 - eBay
Brand Value: $3,908m
Enterprise Value: $9,132m
Brand Value / Enterprise Value (%): 43%
Brand Rating: AA+
Year of Origin: 1995
Country: US