50 Golden Brands - Brand Values 1999 to 2008
To celebrate the 50th Anniversary of The Marketing Society, the Society rated the brands that shone most brightly in each of the last 50 years. Visit 50GoldenBrands.com to vote for your favourite brand.
1999 - Guinness
Brand Value: $1,117m
Enterprise Value: $5,921m
Brand Value / Enterprise Value (%): 19%
Brand Rating: A
Year of Origin: 1759
Country: IE
2000 - Google
Brand Value: $29,261m
Enterprise Value: $79,164m
Brand Value / Enterprise Value (%): 37%
Brand Rating: AAA
Year of Origin: 1998
Country: US
2001 - Apple
Brand Value: $13,648m
Enterprise Value: $47,327m
Brand Value / Enterprise Value (%): 29%
Brand Rating: AA
Year of Origin: 1976
Country: US
2002 - O2
Brand Value: $4,218m
Enterprise Value: $38,473m
Brand Value / Enterprise Value (%): 11%
Brand Rating: AA+
Year of Origin: 2001
Country: UK
2003 - Toyota
Brand Value: $21,995m
Enterprise Value: $153,060m
Brand Value / Enterprise Value (%): 14%
Brand Rating: AAA
Year of Origin: 1937
Country: JP
2004 - Dove
Brand Value: $1,391m
Enterprise Value: $5,556m
Brand Value / Enterprise Value (%): 25%
Brand Rating: BBB
Year of Origin: 1955
Country: US
2005 - Microsoft
Brand Value: $30,882m
Enterprise Value: $140,383m
Brand Value / Enterprise Value (%): 22%
Brand Rating: AAA+
Year of Origin: 1975
Country: US
2006 - Marks & Spencers
Brand Value: $3,640m
Enterprise Value: $9,925m
Brand Value / Enterprise Value (%): 37%
Brand Rating: AA
Year of Origin: 1884
Country: UK
2007 - Cadbury
Brand Value: $2,556m
Enterprise Value: $14,877m
Brand Value / Enterprise Value (%): 17%
Brand Rating: A+
Year of Origin: 1824
Country: UK
2008 - McDonald's
Brand Value: $10,417m
Enterprise Value: $73,815m
Brand Value / Enterprise Value (%): 14%
Brand Rating: AAA-
Year of Origin: 1940
Country: US