Global Reports

BRANDFINANCE® BANKING 500

Global Events

Brand Valuation Forum – Portugal
Date:: 4 March 2010
Venue: Centro Cultural de Belém – Sala Helena Vieira da Silva
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Brand Finance Asia Pacific Forum 2010
Date: Monday 22nd March 2010
Time: 8:30 am
Venue: Singapore Management University, Ngee Ann Kong Si Auditorium
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Other Free Downloads

Recent Brand Finance publications:
The BRANDFINANCE® GLOBAL 500 - (2009 edition)
The BRANDFINANCE® GLOBAL BANKING 500 - (2009 edition)
The BRANDFINANCE® GLOBAL 500 - Top 100 Update (Sept 2008)
The BRANDFINANCE® GLOBAL 500 - (May 2008)

Still available to download:
The BRANDFINANCE® GLOBAL BANKING 500 - (Jan 2008)
The BrandFinance250 - A Report of the World's Most Valuable Brands in 2007 .

Visual Identity downloads:
Visual Identity Management - Best Practice protects brand value

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Applications of Brand Valuation

A brand valuation provides an objective framework within which crucial decisions around marketing and branding strategy can be made objectively and with a high degree of financial rigour.

Subsequently, investment decisions can be made in the context of their impact on business value in order to understand more accurately the return on marketing investment.

Brand valuation is a strategic tool that helps organisations address many questions regarding branding and marketing, such as the following:

How much should we invest in our brand?

How can we maximise growth and value?

How should we segment our customer base?

How should we communicate with our customers to maximise our performance versus the competition?

How effective is our marketing and branding?

What should we do with acquired brands?

What should we charge for our brands?

Which brand should we use?