Intangible Asset & Brand Valuation
The need for intangible asset valuations has increased due to International Financial Reporting Standards, the spate of M&A activity and greater scrutiny by tax authorities of asset assignments and transfer pricing.
Brand Finance is an international leader in the valuation of intangible assets. During the last decade we have carried out valuations, totalling hundreds of billions of dollars, in many jurisdictions for accounting, tax and commercial purposes.
Brand Finance advises tax authorities on intangible asset valuation and transfer pricing. We have carried out financial reporting valuations for brand owners such as Groupe Danone and SABMiller.
The Brand Finance approach:
- We value intangible assets as components of Enterprise Value, and carry our rigorous market and comparable analysis to support assumptions
- We match the basis and methods for each valuation to its purpose and the reporting jurisdiction
- Our robust valuation approach is enhanced by an integrated knowledge of marketing, licensing and brand transactions
- We work closely with client’s auditors, tax advisers and lawyers
Valuations are required for:
- Purchase Price Allocations
- All you need to know about IFRS3 Downloadable [pdf]
- Brand Finance - Introduction Downloadable [pdf]
- Impairment Reviews
- Tax planning
- $700bn up for grabs through more effective management of the world’s 500 most valuable brands Downloadable [pdf]
- All you need to know about brands and tax planning Downloadable [pdf]
- Brand Finance - Introduction Downloadable [pdf]
- Transactions and dispute resolution
Valuations also form the basis for risk and performance management.