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Global Reports BRANDFINANCE® BANKING 500 Sign up to download the 2010 edition of this report. Email:

Global Events The Brand Finance Australia Forum 2010 Managing the value of brands and corporate reputation Date: Tuesday 17th August 2010 Time: 8.30am - 1.00 pm Venue: Amora Jamison Hotel, Sydney More Information

Other Free Downloads Recent Brand Finance publications: The BRANDFINANCE® GLOBAL 500 - (2009 edition) The BRANDFINANCE® GLOBAL BANKING 500 - (2009 edition) The BRANDFINANCE® GLOBAL 500 - Top 100 Update (Sept 2008) The BRANDFINANCE® GLOBAL 500 - (May 2008) Still available to download: The BRANDFINANCE® GLOBAL BANKING 500 - (Jan 2008) The BrandFinance250 - A Report of the World's Most Valuable Brands in 2007 . Visual Identity downloads: Visual Identity Management - Best Practice protects brand value

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Value creation through brands (from the TATA review) $700bn up for grabs through more effective management of the world’s 500 most valuable brands Brand Finance's approach to Impairment Reviews Brand Valuation: What it means and why it matters All you need to know about IFRS 3

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Brand - Definition

Within Brand Finance literature, we refer to a Brand has a Trademark or associated Intellectual Property (IP)

A fuller description of a brand would be a collection of images/ideas representing a producer; such as a name, logo, slogan, and design conveying the essence of the company, product or service.

Related Glossary terms

Full List of BRAND TERMS

BrandBeta (βrandβeta®)

Brand Equity

Brand Name

Brand Rating

Brand Valuations

Brand Value

Brand Value Added

Branded Business

Discount Rate

Discounted Cash Flow

Enterprise Value

Fair Market Value

Holding Company

Intangible Asset

Net Present Value

Royalty Relief

Tangible Value

Weighted Average Cost of Capital (WACC)

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Brand Finance specialises in Intangible Asset Valuation and Brand Valuation. A Brand Consultancy that truly understands Brand Assets and intangible assets to help value brands.