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BRANDFINANCE® BANKING 500

Global Events

The Brand Finance Australia Forum 2010
Managing the value of brands and corporate reputation
Date: Tuesday 17th August 2010
Time: 8.30am - 1.00 pm
Venue: Amora Jamison Hotel, Sydney
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Other Free Downloads

Recent Brand Finance publications:
The BRANDFINANCE® GLOBAL 500 - (2009 edition)
The BRANDFINANCE® GLOBAL BANKING 500 - (2009 edition)
The BRANDFINANCE® GLOBAL 500 - Top 100 Update (Sept 2008)
The BRANDFINANCE® GLOBAL 500 - (May 2008)

Still available to download:
The BRANDFINANCE® GLOBAL BANKING 500 - (Jan 2008)
The BrandFinance250 - A Report of the World's Most Valuable Brands in 2007 .

Visual Identity downloads:
Visual Identity Management - Best Practice protects brand value

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Brand Power

"Brand Power" is our emerging core theme, driving the brand's market performance, and its contribution to the overall business value. It particularly matters to us because:

It captures the customer and business value drivers that effect brand

It articulates the ability to compete in the market and drive financial results

Smaller companies can have high power even though they may have lower value, and vice versa

You can do something about brand power as it is closely linked to marketing actions

It is differentiated from our competitors, thought leading and more newsworthy

"Brand Power" has two dimensions
1. Strength to compete - to engage customers and convert into profitable sales
2. Sustainability in future - to sustain this strength in future and reducing business risk

Related Glossary terms

Full List of BRAND TERMS