BVA® (Brand Value Added) - Definition
Brand Value Added (BVA®) is Brand Finance's proprietary method of determining the proportion of the residual economic profit attributable to the brand. This analysis is based on a comprehensive appraisal of market research available with in the business unit.
Related Glossary terms
Full List of BRAND TERMS
Brand
BrandBeta (βrandβeta®)
Brand Equity
Brand Name
Brand Rating
Brand Valuations
Brand Value
Branded Business
Discount Rate
Discounted Cash Flow
Enterprise Value
Fair Market Value
Holding Company
Intangible Asset
Net Present Value
Royalty Relief
Tangible Value
Weighted Average Cost of Capital (WACC)