Global Events

Other Free Downloads

Recent Brand Finance publications:
The BRANDFINANCE® GLOBAL 500 - (2009 edition)
The BRANDFINANCE® GLOBAL BANKING 500 - (2009 edition)
The BRANDFINANCE® GLOBAL 500 - Top 100 Update (Sept 2008)
The BRANDFINANCE® GLOBAL 500 - (May 2008)

Still available to download:
The BRANDFINANCE® GLOBAL BANKING 500 - (Jan 2008)
The BrandFinance250 - A Report of the World's Most Valuable Brands in 2007 .

Visual Identity downloads:
Visual Identity Management - Best Practice protects brand value

• Brand Finance is currently working with Banco Real to develop a marketing scorecard and flexible business valuation model for its retail banking business
• Working with marketing, market research and finance, Brand Finance has:
  • Designed a marketing scorecard incorporating key marketing, brand and business metrics across the customer value chain
  • Developed a flexible business valuation model to allow flexing of revenue drivers in the model to help understand the potential impact of marketing activity on customer behaviour and, ultimately, business value
  • Conducted a competitive benchmarking exercise in order to value the Banco Real brand
• Scorecard will enable:
  • Greater understanding of how marketing activity influences customer perceptions and the performance (and value) of the business
  • Tracking of KPI’s over time
  • Better allocation of resources (return on investment)
  • Ensure the business considers both short and long term implications of marketing activity