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Global Events
The Brand Finance Australia Forum 2010
Managing the value of brands and corporate reputation
Date: Tuesday 17th August 2010
Time: 8.30am - 1.00 pm
Venue: Amora Jamison Hotel, Sydney
More Information
Brand Finance was appointed by Groupe Danone to value the Frucor Beverages Group which Danone acquired in February 2002
The 4 key brands are V, Mizone, Just Juice and Fresh-up which are sold predominantly in the Australasian region.
Using the royalty relief and economic use methods, Brand Finance valued these brands to support the brand values to be recognised in the financial statements in compliance with FAS 141 “Business Combinations”.
For more information visit our Brand Consultancy services section to see how we might be able to help your business.