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Global Events
The Brand Finance Australia Forum 2010
Managing the value of brands and corporate reputation
Date: Tuesday 17th August 2010
Time: 8.30am - 1.00 pm
Venue: Amora Jamison Hotel, Sydney
More Information
Brand Finance conducted a brand valuation of multi-product and multi-sector brands as part of the defence against a hostile takeover.
The defense document incorporated the brand valuation findings and opinions on brand potential and the valuation methods used were cleared by the Takeover Panel.
The defense process resulted in a revised significantly higher offer.
"The board of Courtaulds believes that this revised offer from Sara Lee will deliver fair value to our shareholders” - Courtaulds Chairman
"The acquisition will strengthen our European presence and give us access to a range of exciting market opportunities."- Sara Lee Chairman and Chief Executive
For more information visit our Brand Consultancy services section to see how we might be able to help your business.