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Recent News |
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| Banques: Fitch confirme une année difficile en 2008 |
| Les banques 'émergentes' progressent à la faveur de la crise |
| BNP, 6ème marque bancaire mondiale en 2007 |
Our People
For further information relating to Brand Finance's service offerings, please contact Helen Willis
Brand valuation enables marketers to raise the profile of brands within their organisations, treat brand spend as an investment in a key business asset rather than a cost, and allocate finite resources to maximise business and brand value. If you are currently having to deal with any of the questions below Brand Finance will be able to help:
- What is the value of my brand and what does it contribute to the value of my business?
- How can I evaluate my brand strategy options financially?
- Where should I allocate my budget to maximise business performance and value?
- How can I demonstrate the financial impact of my brand?
- What is the impact of higher brand equity on customer behavior and, in turn, on revenues and profits?
- Which brand architecture will generate the best financial return for my business?
- What tools are available to track the performance of my brand from a financial, as well as a customer, perspective?
Latest Research |
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| BrandFinance250 - Rapport annuel sur les marques les plus cotées au monde |
Clients |
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| Club Med |
| Danone |
| Starwood Capital Group |
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