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Our People
Rupert Purser, Chairman
r.purser@brandfinance.com
Rupert serves as Chairman for BrandFinance plc's offices across Greater China. He has over twenty years of professional experience in the management of companies, restructuring, valuation, acquisition, fund raising and listing mainly in the telecommunications, media, technology and retail sectors.
He was a founding partner of Baker Tilly's Hong Kong office and its Managing Director of Corporate Finance (Hong Kong and Beijing). Rupert now manages a private fund, Terramillem Capital, dedicated to the re-launch and commercialization of brands across territories as well as new media ventures.
His recent assignments include; entering into ventures with regional telecommunications companies for the deployment of EU sourced technologies and VAS services; the acquisition, re-launch and expansion of a dormant historic Swiss watch brand to over 20 territories; the MBO of a growing portfolio of Italian fashion watch brands that were recently profiled in Basle, Switzerland, European, Taiwanese and Hong Kong media.
He is a contributor to the China State Economic and Trade Commission's review of restructuring mechanisms for domestic enterprises, corporate governance and brand valuation. He is an occasional lecturer at the Hong Kong University, the author of several published articles and a frequent forum speaker and panelist on these and related subjects.
Rupert is a Qualified Engineer (London University), Chartered Accountant and seasoned executive based in Hong Kong and mainland China. He is a Fellow of the Institute of Directors, a former Committee Member of The Association of International Accountants and the Academy of Experts. He is a tribunal member for the Banking Deposit Protection Scheme.
Rupert has recently been appointed as a Member of the Public Affairs Forum of the Hong Kong Government Secretariat and as Head of the Hong Kong Chapter of the Asian Transformation Association.
You can also contact:
Alastair Monteith-Hodge, Director
a.monteith-hodge@brandfinance.com
Alastair has over 30 years’ experience in global public relations and local/regional media organizations. He has extensive consulting experience in the design and delivery of corporate and brand communications programmes, issues management and crisis communications.
Prior to joining Brand Finance Alastair was owner and Managing Director of Momentum54, where he provided crisis management training and counsel to Shangri-La Hotels and Resorts across Asia and the Middle East, and was active in capacity-building and public affairs programmes for non-profits such as the Children’s Cancer Foundation in Hong Kong. He played a key role in the successful rebranding of the Hong Kong Institute of Certified Public Accountants in 2004, and was one of three members of the Revitalizing Brand Hong Kong consultancy team appointed by the HK government in 2007. The company also managed the international public relations programme for Indian broadcast network INX Media, pre-IPO communications for Schmidt Electronics Asia and Ocean Trawlers, and developed an internal communications programme for Coca-Cola Hellenic, the world’s largest CocaCola bottler.
Alastair was Managing Director in Hong Kong and Taiwan at Edelman Public Relations Worldwide, and was also senior group director at Hill and Knowlton. In these roles he was responsible for adapting and introducing reputation, brand, and crisis management methodologies across the region. Companies for which he designed and implemented these programmes include IBM, Deloitte Touche Tohmatsu, UPS, HBO Asia, British American Tobacco, Glaxo Wellcome, Procter & Gamble, Johnson & Johnson, New World Telephone Bank of East Asia, 3M, General Electric, MGM Gold, MTV Asia, HBO Asia, Hughes Electronics DirecTV, Gigamedia and FarEasTone.
For many years he was a producer and presenter for government broadcaster Radio Television Hong Kong, before joining STAR TV in 1995 in a corporate affairs and business development role.
Alastair regularly lectures on strategic communications at the University of Hong Kong and the Hong Kong Polytechnic University.
r.purser@brandfinance.com
Rupert serves as Chairman for BrandFinance plc's offices across Greater China. He has over twenty years of professional experience in the management of companies, restructuring, valuation, acquisition, fund raising and listing mainly in the telecommunications, media, technology and retail sectors.
He was a founding partner of Baker Tilly's Hong Kong office and its Managing Director of Corporate Finance (Hong Kong and Beijing). Rupert now manages a private fund, Terramillem Capital, dedicated to the re-launch and commercialization of brands across territories as well as new media ventures.
His recent assignments include; entering into ventures with regional telecommunications companies for the deployment of EU sourced technologies and VAS services; the acquisition, re-launch and expansion of a dormant historic Swiss watch brand to over 20 territories; the MBO of a growing portfolio of Italian fashion watch brands that were recently profiled in Basle, Switzerland, European, Taiwanese and Hong Kong media.
He is a contributor to the China State Economic and Trade Commission's review of restructuring mechanisms for domestic enterprises, corporate governance and brand valuation. He is an occasional lecturer at the Hong Kong University, the author of several published articles and a frequent forum speaker and panelist on these and related subjects.
Rupert is a Qualified Engineer (London University), Chartered Accountant and seasoned executive based in Hong Kong and mainland China. He is a Fellow of the Institute of Directors, a former Committee Member of The Association of International Accountants and the Academy of Experts. He is a tribunal member for the Banking Deposit Protection Scheme.
Rupert has recently been appointed as a Member of the Public Affairs Forum of the Hong Kong Government Secretariat and as Head of the Hong Kong Chapter of the Asian Transformation Association.
You can also contact:
Alastair Monteith-Hodge, Director
a.monteith-hodge@brandfinance.com
Alastair has over 30 years’ experience in global public relations and local/regional media organizations. He has extensive consulting experience in the design and delivery of corporate and brand communications programmes, issues management and crisis communications.
Prior to joining Brand Finance Alastair was owner and Managing Director of Momentum54, where he provided crisis management training and counsel to Shangri-La Hotels and Resorts across Asia and the Middle East, and was active in capacity-building and public affairs programmes for non-profits such as the Children’s Cancer Foundation in Hong Kong. He played a key role in the successful rebranding of the Hong Kong Institute of Certified Public Accountants in 2004, and was one of three members of the Revitalizing Brand Hong Kong consultancy team appointed by the HK government in 2007. The company also managed the international public relations programme for Indian broadcast network INX Media, pre-IPO communications for Schmidt Electronics Asia and Ocean Trawlers, and developed an internal communications programme for Coca-Cola Hellenic, the world’s largest CocaCola bottler.
Alastair was Managing Director in Hong Kong and Taiwan at Edelman Public Relations Worldwide, and was also senior group director at Hill and Knowlton. In these roles he was responsible for adapting and introducing reputation, brand, and crisis management methodologies across the region. Companies for which he designed and implemented these programmes include IBM, Deloitte Touche Tohmatsu, UPS, HBO Asia, British American Tobacco, Glaxo Wellcome, Procter & Gamble, Johnson & Johnson, New World Telephone Bank of East Asia, 3M, General Electric, MGM Gold, MTV Asia, HBO Asia, Hughes Electronics DirecTV, Gigamedia and FarEasTone.
For many years he was a producer and presenter for government broadcaster Radio Television Hong Kong, before joining STAR TV in 1995 in a corporate affairs and business development role.
Alastair regularly lectures on strategic communications at the University of Hong Kong and the Hong Kong Polytechnic University.
Anthony Pettifer, Director
a.pettifer@brandfinance.com
Anthony is a seasoned brand strategy and communications executive. He has over 30 years experience, 20 of which have been in Asia. He has worked both on the advertising agency and client sides of business; leading brand planning, market research and new business departments.a.pettifer@brandfinance.com
Prior to joining Brand Finance Anthony was Managing Partner of brand consultancy, Brandstorm Asia. His work has included analyzing emerging consumer trends; data based reports and recommendations; visioning and strategy workshops for consumer, b2b and employer brands; and advising on agency appointments. In 2005, one of his long standing clients, Sampoerna, sold their company to Philip Morris for US$5 billion. A crucial part of the company’s value was the strength of their brands. Other key clients have included AXA China, Hong Kong Air Cargo Terminals, STAR TV and Moet Hennessy. In 2007 he was seconded to India to lead the brand teams at INX Media, where he was responsible for the launch of three TV channels, including the leading Bollywood music channel, 9XM which rapidly became twice the size of rival, MTV.
During the 1990s Anthony was Executive Director of Brand Planning (Thailand and Indochina) and Asia Pacific Director of New Business at Leo Burnett. Among a number of successful strategies he developed the positioning behind Thailand's tourism campaign: "Amazing Thailand". In the early 1990s he worked at DDB Needham Hong Kong and won its first mainland China competitive pitch for FAW Volkswagen. Anthony has also worked for Leo Burnett in Tokyo and London where he was responsible for leverage the HQ relationship with Diageo (then United Distillers) for global business. He began his career in London at J. Walter Thompson where his clients included the UK Government's Royal Air Force recruitment office.
He has appeared in numerous press articles on branding, been interviewed on CNN and participated in live debate on India's National TV station, Doordarshan.
Peter Chan, Director of Strategy
p.chan@brandfinance.com
Peter has over 30 years of progressive management experience in marketing research, marketing, sales, business development and general management. In recent years, he was heavily involved in business turnaround through strategic brand management, corporate re-engineering and organizational development.
Peter began his corporate career as a market researcher, first in an agency and later as the Regional Marketing Research Manager for R J Reynolds Tobacco International responsible for Hong Kong, the Philippines and Japan. He was Chairman of the Hong Kong Market Research Society.
In 1986, Peter was internally transferred to RJR Nabisco China, focusing on the China market and taking care both the tobacco and food businesses. In the following 10 years, he succeeded in building up many FMCG brands, including Salem cigarette and Ritz cracker brands, implemented two joint ventures, established six local offices and negotiated for a cigarette technical assistant/licensing project.
From 1998 to 2001, Peter stationed in Shanghai working as the Country General Manager for Chupa Chups, a Spanish WOFE confectionery company. He was invited by the Chairman of the Fairwood group, a fast food chain listed company in Hong Kong, to return to Hong Kong in 2002. He took up the position of Senior Vice President of Fairwood, responsible for the corporate strategic management and China business development. In both cases, Peter succeeded in turning around the businesses, repositioned and rejuvenated the brands and re-engineered the operation and organization.
In 2009, Peter conducted a complete Change Management program for a European sourcing company in Hong Kong, starting from the development of the vision, mission and values statement, to the internal alignment of all employees on the above and rounded up with a series of training and coaching sessions to ensure the successful embracement and implementation of the VMV in the operation process.
From July 2004 Peter started working as a management consultant, providing consultation on business development, sales and distribution, training as well as corporate communication issues. He started working with Brandstorm Asia in 2005 and joined Brand Finance (Hong Kong) Ltd during 2010 at the time of Brandstorm’s business merger. He holds a BA (Hong Kong University) and MBA (Chinese University of Hong Kong) degree. Peter is fluent in Mandarin, Cantonese and English.
p.chan@brandfinance.com
Peter has over 30 years of progressive management experience in marketing research, marketing, sales, business development and general management. In recent years, he was heavily involved in business turnaround through strategic brand management, corporate re-engineering and organizational development.
Peter began his corporate career as a market researcher, first in an agency and later as the Regional Marketing Research Manager for R J Reynolds Tobacco International responsible for Hong Kong, the Philippines and Japan. He was Chairman of the Hong Kong Market Research Society.
In 1986, Peter was internally transferred to RJR Nabisco China, focusing on the China market and taking care both the tobacco and food businesses. In the following 10 years, he succeeded in building up many FMCG brands, including Salem cigarette and Ritz cracker brands, implemented two joint ventures, established six local offices and negotiated for a cigarette technical assistant/licensing project.
From 1998 to 2001, Peter stationed in Shanghai working as the Country General Manager for Chupa Chups, a Spanish WOFE confectionery company. He was invited by the Chairman of the Fairwood group, a fast food chain listed company in Hong Kong, to return to Hong Kong in 2002. He took up the position of Senior Vice President of Fairwood, responsible for the corporate strategic management and China business development. In both cases, Peter succeeded in turning around the businesses, repositioned and rejuvenated the brands and re-engineered the operation and organization.
In 2009, Peter conducted a complete Change Management program for a European sourcing company in Hong Kong, starting from the development of the vision, mission and values statement, to the internal alignment of all employees on the above and rounded up with a series of training and coaching sessions to ensure the successful embracement and implementation of the VMV in the operation process.
From July 2004 Peter started working as a management consultant, providing consultation on business development, sales and distribution, training as well as corporate communication issues. He started working with Brandstorm Asia in 2005 and joined Brand Finance (Hong Kong) Ltd during 2010 at the time of Brandstorm’s business merger. He holds a BA (Hong Kong University) and MBA (Chinese University of Hong Kong) degree. Peter is fluent in Mandarin, Cantonese and English.
Events |
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| 31/03/2010 - China's Brands - What are they worth and what could they be worth? website: www.britcham.com/event/chinas-brands-what-are-they-worth-what-could-they-be-worth |
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