Adding Brand Value™
Adding Brand Value™

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BRANDFINANCE® BANKING 500








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Global Events

The Brand Finance Australia Forum 2010
Managing the value of brands and corporate reputation

Date: Tuesday 17th August 2010
Time: 8.30am - 1.00 pm
Venue: Amora Jamison Hotel, Sydney
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Other Free Downloads

Recent Brand Finance publications:
The BRANDFINANCE® GLOBAL 500 - (2009 edition)
The BRANDFINANCE® GLOBAL BANKING 500 - (2009 edition)
The BRANDFINANCE® GLOBAL 500 - Top 100 Update (Sept 2008)
The BRANDFINANCE® GLOBAL 500 - (May 2008)

Still available to download:
The BRANDFINANCE® GLOBAL BANKING 500 - (Jan 2008)
The BrandFinance250 - A Report of the World's Most Valuable Brands in 2007 .

Visual Identity downloads:
Visual Identity Management - Best Practice protects brand value

 

International Accounting Standard 38 (IAS38)

Intangible Assets


Please note this is a summary of IAS 38, for more detailed information please contact Brand Finance, or visit www.iasb.org

The objective of IAS 38 is to prescribe the accounting treatment for intangible assets that are not dealt with specifically in another IAS. The Standard requires an enterprise to recognise an intangible asset if, and only if, certain criteria are met. The Standard also specifies how to measure the carrying amount of intangible assets and requires certain disclosures regarding intangible assets.

IAS 38 applies to all intangible assets other than:

  • Financial assets
  • Mineral rights and exploration and development costs incurred by mining and oil and gas companies
  • Intangible assets arising from insurance contracts issued by insurance companies
  • Intangible assets covered by another IAS, such as intangibles held for sale, deferred tax assets, lease assets, assets arising from employee benefits, and goodwill. Goodwill is covered by IFRS 3
  • Key Areas of IAS 38

    • Recognition
      • Recognition criteria
      • If recognition is not met
      • Business Combinations
      • Reinstatement
    • Initial Recognition
      • Research and Development Costs
      • In-process Research and Development Acquired in a Business Combination
      • Internally Generated Brands, Mastheads, Titles, Lists
      • Computer Software
      • Certain Other Defined Types of Costs
    • Initial Measurement
    • Measurement Subsequent to Acquisition: Cost Model and Revaluation Models Allowed
      • Cost Model
      • Revaluation Model
    • Classification of Intangible Assets Based on Useful Life
      • Indefinite Life
      • Measurement Subsequent to Acquisition: Intangible Assets with Indefinite Lives
      • Finite Life
      • Measurement Subsequent to Acquisition: Intangible Assets with Finite Lives
    • Subsequent Expenditure
    • Disclosure

    More Relevant Accounting Standards

  • IAS 36 - Impairment of Assets
  • IFRS 3 - Business Combinations
  • IFRS3 and Brand Valuations