Adding Brand Value™
Adding Brand Value™

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BRANDFINANCE® BANKING 500








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Global Events

The Brand Finance Australia Forum 2010
Managing the value of brands and corporate reputation

Date: Tuesday 17th August 2010
Time: 8.30am - 1.00 pm
Venue: Amora Jamison Hotel, Sydney
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Other Free Downloads

Recent Brand Finance publications:
The BRANDFINANCE® GLOBAL 500 - (2009 edition)
The BRANDFINANCE® GLOBAL BANKING 500 - (2009 edition)
The BRANDFINANCE® GLOBAL 500 - Top 100 Update (Sept 2008)
The BRANDFINANCE® GLOBAL 500 - (May 2008)

Still available to download:
The BRANDFINANCE® GLOBAL BANKING 500 - (Jan 2008)
The BrandFinance250 - A Report of the World's Most Valuable Brands in 2007 .

Visual Identity downloads:
Visual Identity Management - Best Practice protects brand value

 

IFRS 3 Implications for IP managers

Greater transparency, rigorous impairment testing and additional disclosure will result in more scrutiny by the market and will have a significant impact on the way companies plan their acquisitions.

Intellectual property (IP) managers must ensure that they have the necessary skills to satisfy the new requirements and to withstand market scrutiny.

More regular impairment testing is likely to result in a greater volatility in financial results. Analysts will need to be convinced that a company's impairment review process is robust.

In the case of brand and other intangible asset valuation, where a high degree of subjectivity can exist, it will be important to demonstrate that best practice techniques are being applied.

The use of independent experts may help convince analysts that the impairment testing process is not overtly subjective.

In terms of planning prior to acquisition, a detailed analysis of all potential assets and liabilities is recommended to assess the impact on the consolidated group balance sheet and P&L post-acquisition.

For further information on goodwill impairment reviews or Purchase Price Allocations; please contact Brand Finance.

More on IFRS 3


  • IFRS3 - Impact on Business
  • IFRS3 - Requirements for Brand Valuations
  • IFRS3 - Implications for Intellectual Property (IP) Owners