Branding - The Invisible Business
Branding is a critical success factor for all organisations, from commercial companies to professional firms, from charities to political parties. Brands are vital strategic and financial assets.
Groundbreaking research conducted by Brand Finance demonstrates that 62% of the world’s business is now intangible. This represents $19.5 trillion of $31.6 trillion global market value.
Relevant Articles 1 to 8 of 8 |
|
|---|---|
Date |
Article |
| 05/11/2007 | Brand Investment Dashboards |
| 03/04/2006 | The Invisible Business 2005 |
| 01/06/2001 | A Survey of City Analysts: The Brand Finance Report 2001 |
| 01/06/2000 | A Survey of City Analysts: The Brand Finance Report 2000 |
| 01/06/1999 | A Survey of City Analysts: The Brand Finance Report 1999 |
| 01/06/1999 | Understanding the Financial Value of Brands: Published in association with the European Association of Advertising Agencies |
| 01/06/1998 | The Future of Brand Value Reporting: The Brand Finance Report 1998 |
| 02/06/1997 | A Survey of City Analysts: The Brand Finance Report June/July 1997 |
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