Key People
David Haigh
David Haigh qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as Financial Director of The Creative Business and then as Financial Director of WCRS & Partners.
He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years. David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance.
Books
and articles |
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A review of current practice Brand Valuation (IPA) |
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Brand valuation: Understanding, exploiting and communicating brand values |
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Company Valuation - A Strategic Approach (contributing author) |
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Current Practice in Brand Valuation (A GEE Bulletin) |
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How to Use Advertising to Build Strong Brands |
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Marca: Valor do Intangível |
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Marketing Your Practice (Accountants Digests) |
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Strategic Control of Marketing Finance (Financial Times) |
