Key People
Professor Malcolm McDonald
Malcolm, until recently, Professor of Marketing and Deputy Director Cranfield School of Management with special responsibility for E-Business, is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an honorary Doctorate from Bradford University. He has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
Books
and articles |
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|---|---|
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Creating Powerful Brands |
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Market Segmentation: How to Do It, How to Profit from It |
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Marketing Due Diligence: Reconnecting Strategy to Share Price |
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Marketing Plans |
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Marketing Plans for Service Businesses: A Complete Guide |
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The Marketing Plan in Colour |
