Brand Finance: Consultancy Services
At Brand Finance, we are entirely focussed on quantifying and leveraging intangible asset value. Our services compliment and support each other, resulting in robust valuation methodologies, which are underpinned by an in-depth understanding of revenue drivers and licensing practice.
Valuation: (Intangible Asset Valuation)
We perform valuations for financial reporting, tax planning, M&A activities, joint ventures, IPO’s and other transactions. We work closely with auditors, tax authorities and lawyers
Analytics: (Brand Analysis)
Our analytical services help clients to better understand the drivers of business and brand value. Understanding how value is created, where it is created and the relationship between brand value and business value is a vital input to strategic decision making.
Strategy: (Brand Strategy)
We give marketers the framework to make effective economic decisions. Our value-based marketing service enables companies to focus on the best opportunities, allocate budgets to activities that have the most impact, measure the results and articulate the return on brand investment.
Transactions: (Brand Disposal, Selling and Buying Brands)
We help private equity companies, venture capitalists and branded businesses to identify and assess the value opportunities through brand and market due diligence and brand licensing.
Other Consultancy Services:
Brand Economics - econometric and financial modelling to estimate the impact of brand and marketing activity
Brand Audits - the aspects of a brand and its impact on financial performance
Visual Identity - VI360 - monitor and control the visual elements of their brand identity
Brand Genius - bringing together the yin and yang of brand strategy and innovation