Services
At Brand Finance, we are entirely focussed on quantifying and leveraging intangible asset value. Our services compliment and support each other, resulting in robust valuation methodologies, which are underpinned by an in-depth understanding of revenue drivers and licensing practice.
Intangible Asset Valuation: We perform valuations for financial reporting, tax planning, M&A activities, joint ventures, IPO’s and other transactions. We work closely with auditors, tax authorities and lawyers
Brand Transactions: We help private equity companies, venture capitalists and branded businesses to identify and assess the value opportunities through brand and market due diligence and brand licensing.
Value-Based Marketing: We give marketers the framework to make effective economic decisions. Our value-based marketing service enables companies to focus on the best opportunities, allocate budgets to activities that have the most impact, measure the results and articulate the return on brand investment.