Banking 500 (2009) - World's Top Banking Brands
A review of the worlds top financial service brands in 2009 - the Top 1 to 10 Banking Brands in 2009 are below. Register to Download Full Top 500 Global Banking Brands 2009.
In comparing and contrasting this year's sector split to the 2008 Global Banking 500 we have reanalyzed past results to ensure the sectors are comparable. Due to differences in data sourcing between the 2008 and 2009's reports. yearly change in brand value in the sectors of wholesale and asset management are not directly comparable.
1. HSBC (2008 ranking: 1)
Brand Value: $25,364m (2008: $35,456m)
Market Cap: $131,577m (2008: $188,466m)
Brand Value / Market Cap (%): 19% (2008: 19%)
Brand Rating: AAA+ (2008: AAA)
Country: Great Britain
2. Bank of America (2008 ranking: 3)
Brand Value: $21,017m (2008: $25,417m)
Market Cap: $71,228m (2008: $144,179m)
Brand Value / Market Cap (%): 30% (2008: 18%)
Brand Rating: AAA (2005: AA+)
Country: USA
3. Wells Fargo (2008 ranking: 8)
Brand Value: $14,508m (2008: $13,130m)
Market Cap: $108,691m (2008: $94,593)
Brand Value / Market Cap (%): 13% (2008: 14%)
Brand Rating: AA (2008: AA)
Country: USA
4. Santander (2008 ranking: 4)
Brand Value: $10,840m (2008: $20,718m)
Market Cap: $54,881m (2008: $97,842m)
Brand Value / Market Cap (%): 20% (2008: 21%)
Brand Rating: AA (2008: AA-)
Country: Spain
View Santander Profile
5. Industrial & Commercial Bank of China ICBC (2008 ranking: 16)
Brand Value: $10,031m (2008: 8,427m)
Market Cap: $186,089m (2008: $343,424m)
Brand Value / Market Cap (%): 5% (2008: 2%)
Brand Rating: A+ (2008: A-)
Country: China
6. American Express (2008 ranking: 5)
Brand Value: $9,944m (2008: $16,183m)
Market Cap: $25,866m (2008: $51,455m)
Brand Value / Market Cap (%): 38% (2008: 31%)
Brand Rating: AA (2008: AAA)
Country: USA
View American Express Profile
7. Citi (Citigroup Inc) (2008 ranking: 2)
Brand Value: $9,810m (2008: $27,817m)
Market Cap: $36,498m (2008: $147,041m)
Brand Value / Market Cap (%): 27% (2008: 19%)
Brand Rating: A (2008: AA)
Country: USA
8. BNP Paribas (2008 ranking: 7)
Brand Value: $9,360m (2008: $14,637m)
Market Cap: $49,480m (2008: $97,501m)
Brand Value / Market Cap (%): 19% (2008: 15%)
Brand Rating: AA- (2008: A+)
Country: France
View BNP Paribas Profile
9. China Construction Bank (2008 ranking: 18)
Brand Value: $9,024m (2008: $7,786m)
Market Cap: $127,443m (2008: $198,124)
Brand Value / Market Cap (%): 7% (2008: 4%)
Brand Rating: AA (2008: A-)
Country: China
View China Construction Bank Profile
10. Chase (2008 ranking: 6)
Brand Value: $8,747m (2008: $14,798m)
Market Cap: $52,571m (2008: $86,865m)
Brand Value / Market Cap (%): 17% (2008: 17%)
Brand Rating: A+ (2008: A+)
Country: USA
View Chase Profile