Top 5 Consumer Banking Brands
The Brand Finance review of the top 500 financial service brands in the world - provides some great insights into the Top Finance Brands by Sector. Download Full Top 500 Global Banking Brands (PDF).
The Brand League Table below highlights the Worlds Top 5 Consumer Banks based on their Brand Value at the end of 2007
Top 5 Consumer Banking Brands 2008 |
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|---|---|---|---|---|---|---|
Rank 2007 |
Brands |
Country |
Brand Value (US$M) |
Market Cap (US$M) |
Brand Value / Market Cap (%) |
Brand Rating |
1 |
HSBC |
UK |
22,608 |
188,466 |
12% |
AAA |
2 |
CITI |
US |
14,290 |
147,041 |
10% |
AA |
3 |
Wells Fargo & Co |
US |
9,904 |
94,593 |
10% |
AA |
4 |
Santander |
ES |
8,991 |
67,214 |
31% |
AA- |
5 |
BNP Paribas |
FR |
8,516 |
97,501 |
15% |
A+ |
The consumer banking industry was strongly affected by the sub-prime crisis in 2007. Citigroup announced the highest write-down in the industry, however its brand equity is still strong within the consumer banking sector. HSBC and Wells Fargo also had significant write-downs in 2007, while the reported negative effects of the crisis on BNP Paribas have been limited. Santander’s geographic diversification strategy and brand reputation seem to have contributed to robust results to date.
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Interested in more Top Brand League Tables? Visit our the Worlds Top Brands section