Top 5 Corporate Banking Brands
The Brand Finance review of the top 500 financial service brands in the world - provides some great insights into the Top Finance Brands by Sector. Download Full Top 500 Global Banking Brands (PDF).
The Brand League Table below highlights the Worlds Top 5 Corporate Banks based on their Brand Value at the end of 2007
Top 5 Corporate Banking Brands 2008 |
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|---|---|---|---|---|---|---|
Rank 2007 |
Brands |
Country |
Brand Value (US$M) |
Market Cap (US$M) |
Brand Value / Market Cap (%) |
Brand Rating |
1 |
HSBC |
UK |
10,600 |
188,466 |
6% |
AAA |
2 |
CITI |
US |
5,499 |
147,041 |
4% |
AA |
3 |
Bank of America |
US |
5,240 |
170,875 |
3% |
AA+ |
4 |
Deutsche Bank |
DE |
4,696 |
66,220 |
7% |
A |
5 |
Santander |
ES |
4,696 |
67,214 |
7% |
AA- |
Three of the top five banks within this segment (HSBC, Citigroup and Santander) are also featured in the top five consumer banking list, indicating the strength of their brands across multiple sectors. Within this sector the most significant drivers of demand are personal relationships and brand reputation, and in spite of the lower brand values when compared to the consumer banking figures, this seems to further reinforce the reputation of these brands.
Top 5 Consumer Banking Brands
Top 5 Investment Banking Brands
Top 5 Credit Card Brands
Interested in more Top Brand League Tables? Visit our the Worlds Top Brands section