Top 5 Credit Card Brands
The Brand Finance review of the top 500 financial service brands in the world - provides some great insights into the Top Finance Brands by Sector. Download Full Top 500 Global Banking Brands (PDF).
The Brand League Table below highlights the Worlds Top 5 Credit Cards based on their Brand Value at the end of 2007
Top 5 Credit Card Brands 2008 |
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|---|---|---|---|---|---|---|
Rank 2007 |
Brands |
Country |
Brand Value (US$M) |
Market Cap (US$M) |
Brand Value / Market Cap (%) |
Brand Rating |
1 |
American Express (Amex) |
US |
13,986 |
51,455 |
27% |
AAA |
2 |
Citi Group |
US |
6,161 |
147,041 |
4% |
AA |
3 |
Chase |
US |
5,291 |
86,865 |
6% |
A+ |
4 |
MBNA Corp |
US |
4,991 |
38,420 |
13% |
A- |
5 |
Capital One |
US |
3,290 |
16,415 |
20% |
A+ |
The credit card industry led by American Express with the highest brand value is also likely to suffer from the sub-prime crisis as a next stage. Higher consumer credit costs coupled with increased balances on consumer's credit cards could lead to credit card delinquencies. Various credit card companies have already increased their loss reserves for the near and medium term. It is expected that delinquencies will rise as consumers who have until recently used home equity lines of credit to pay off their debts, will start carrying higher card debts instead.
Note: Visa (Visa Inc.) is not included in this list because it is a private company. In November 2007 the company announced the filing of a registration statement with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of its class A common stock, and is expected to go public sometime in 2008. Therefore we expect Visa to be included in next year's league table.
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Interested in more Top Brand League Tables? Visit our the Worlds Top Brands section