Top 5 Investment Banking Brands
The Brand Finance review of the top 500 financial service brands in the world - provides some great insights into the Top Finance Brands by Sector. Download Full Top 500 Global Banking Brands (PDF).
The Brand League Table below highlights the Worlds Top 5 Investment Banks based on their Brand Value at the end of 2007
Top 5 Investment Banking Brands 2008 |
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|---|---|---|---|---|---|---|
Rank 2007 |
Brands |
Country |
Brand Value (US$M) |
Market Cap (US$M) |
Brand Value / Market Cap (%) |
Brand Rating |
1 |
Goldman Sachs |
US |
11,790 |
84,564 |
14% |
AA |
2 |
JP Morgan |
US |
7,988 |
65,244 |
12% |
A+ |
3 |
Morgan Stanley |
US |
6,504 |
48,095 |
14% |
A |
4 |
Credit Suisse |
CH |
4,714 |
66,377 |
7% |
A- |
5 |
UBS |
CH |
4,491 |
92,476 |
5% |
A+ |
The investment banking industry was also hit hard by the financial crisis in 2007. UBS had the biggest write-down of the top five banks in this list, followed by Morgan Stanley. Goldman Sachs, the most valuable investment-banking brand in contrast, posted a $4 billion profit from betting on the crash of the U.S. sub-prime market, and its high brand value is associated to increasing revenues and enhanced reputation as a result of its performance during the financial crisis.
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Interested in more Top Brand League Tables? Visit our the Worlds Top Brands section