Banking 500 - World's Top Banking Brands
A review of the top financial service brands in the world - the Top 11 to 15 Banking Brands in 2008 are below. Download Full Top 500 Global Banking Brands (PDF).
Our previous ranking used reported financial information through 31/12/05. To ensure this year's brand ranking included the effects of the sub-prime crisis, we have used IBES (Institutional Brokers Estimate System) consensus forecast data to estimate 2007 results, and our ranking compares brand value with market capitalisation as at 31/12/07.
11. Barclays (2005 ranking: 9)
Brand Value: $11,582m (2005: $12,182)
Brand Rating: A- (2005: A)
Country: Great Britain
Barclays' brand rating had a slight drop from A to A- this year, but easily remains among the top 20.
Barclay's traces its roots back to the 17th century and is now one of the largest financial services groups in the United Kingdom. Approximately fifty percent of its profit comes from outside the UK. The decision made in 2006 to re-brand Woolwich branches as Barclays has contributed to the increase the financial value of the Barclay's brand.
12. UBS (2005 ranking: 6)
Brand Value: $11,339m (2005: $15,137m)
Brand Rating: A+ (2005: AA-)
Country: Switzerland
In 2004 the bank's decision to consolidate its portfolio into a consistent brand across all markets resulted in the "You and Us" campaign, one that addresses a close relationship between customers and professionals, representing an integrated branded business model.
13. JPMorgan (2005 ranking: 20)
Brand Value: $9,064m (2005: $6,383m)
Brand Rating: A+ (2005: A)
Country: USA
JPMorgan is the other major brand within the JPMorgan Chase group, its brand value being 66% of Chase's brand value. The JPMorgan brand offers services in investment banking, asset management, worldwide securities services and private banking.
14. Wachovia Corporation (2005 ranking: 13)
Brand Value: $8,686m (2005: $9,430m)
Brand Rating: AA- (2005: AA-)
Country: USA
Wachovia Corporation is one of the largest banks in the U.S., and was formed by the merger between Wachovia and First Union in 2001. It was ranked as the 46th company in the 2007 Fortune 500 ranking of America's largest corporations.
15. Deutsche Bank (2005 ranking: 17)
Brand Value: $8,585m (2005: $8,240)
Brand Rating: A (2005: A-)
Country: Germany
The Deutsche Bank brand has climbed three places in this year's league table. Improvement of the bank's brand rating has allowed the brand to consolidate its position in the top 20. Deutsche Bank is a leading global investment bank. Its brand connects businesses, regions and markets, effectively delivering one bank. Since 1974 the bank has used the company name Deustche Bank and the square-shaped logo as its worldwide brand.