Banking 500 - World's Top Banking Brands
A review of the top financial service brands in the world - the Top 6 to 10 Banking Brands in 2008 are below. Download Full Top 500 Global Banking Brands (PDF).
Our previous ranking used reported financial information through 31/12/05. To ensure this year's brand ranking included the effects of the sub-prime crisis, we have used IBES (Institutional Brokers Estimate System) consensus forecast data to estimate 2007 results, and our ranking compares brand value with market capitalisation as at 31/12/07.
6. Chase (2005 ranking: 10)
Brand Value: $14,798m (2005: $12,083m)
Brand Rating: A+ (2005: AA-)
Country: USA
The Chase brand has moved from 10th position in last year's league table up to 7th.
Chase is part of JPMorgan Chase & Co., a leading global financial services firm, formed by the merger in 2000 of JPMorgan & Co. and Chase Manhattan Corporation, bringing together four of the largest and oldest banking institutions in New York City.
7. BNP Paribas (2005 ranking: 8)
Brand Value: $14,637m (2005: $12,278m)
Brand Rating: A+ (2005: A)
Country: France
BNP Paribas has one of the largest international banking networks, including strong positions in Asia and a considerable presence in the United States. It is the largest French bank by market capitalisation.
8. Wells Fargo (2005 ranking: 7)
Brand Value: $13,130m (2005: $14,277m)
Brand Rating: AA (2005: AA)
Country: USA
In spite of a fall in brand value from $14,277 million last year, Wells Fargo has remained true to its steadfast, conservative brand image and maintains a significant position in the top 20.".
9. Goldman Sachs (2005 ranking: 16)
Brand Value: $12,520m (2005: $8,712m)
Brand Rating: AA (2005: A+)
Country: USA
The Goldman Sachs brand is the most valuable of the non-retail focused banks, with a value of $12,520 million and receiving an AA brand rating.
10. Credit Suisse (2005 ranking: 11)
Brand Value: $12,140m (2005: $11,519m)
Brand Rating: A- (2005: A-)
Country: Switzerland
Credit Suisse's origins date back to 1856. In 2000, the bank acquired Donaldson, Lufkin & Jenrette (DLJ), an investment bank headquarted in New York City.