BrandFinance® Sri Lanka Forum 2010 - Developing Strategy Through an Understanding of Brand Valuation
Tuesday 4 May 2010
Intangible assets have tipped the scales over tangible assets to create value for companies in the global economy. Brand Finance has been tracking the role of intangible assets since 2001 as part of its annual Global Intangible Financial Tracker study, and found that intangible assets have overtaken tangible assets in value generation. However, the management paradigm has not shifted in tandem with the rising importance of intangible assets.
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About Brand Finance
Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.
Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.
For further information contact:
Robert Haigh +44 (0) 20 7389 9400.
David Haigh, CEO Brand Finance
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