British Brands Group Brand Forum - Brand Value: Coming of age
Thursday 23 September 2010
Overview
An introduction to the New International Standard on brand valuation (ISO 10668)
Intangible assets are recognised as highly valued properties, with arguably the most valuable but least understood being brands. Reliable values need to be placed on these most significant of assets, for a range of financial, commercial and legal applications, and the ISO 10668 Brand Valuation Standard, to be launched on 21st September 2010, will provide such an approach.
This Brand Forum provides an early opportunity to understand this new ISO Standard, its significance and its application within a business context. We have invited David Haigh, CEO of Brand Finance plc, who was the British Standards Institute representative on the ISO working party that shaped the new standard “Brand valuation – Requirements for monetary brand valuation”. He will share his views on this meta-standard. Other speakers will explore the legal and behavioural significance of the new standard.
About Brand Finance
Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.
Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.
For further information contact:
Nurmala Martin +44 (0) 20 7389 9400.
Speakers
David Haigh, CEO Brand Finance
Michael Rocha, Global Managing Director
John Noble, Director, British Brands Group
Isabel Davies, Senior Partner & IP Lawyer, CMS Cameron-McKenna LLP
Jill Telford, UK CEO, Synovate
Downloads
This event has the following associated downloads:
