Brand Finance | Articles

Brand Finance Journal Issue 2

Added 18.03.2012

The second issue of the Brand Finance Journal features an exclusive cover story and interview with John Hayes, CMO of American Express, as well as exclusive interviews with Chris Clark of HSBC and John Murphy, Founder of Interbrand and marketing guru.
From our London office David Haigh discusses the rise of Apple Inc in his… read more

Ballpark figures: assessing brand value and the benefits of stadium naming rights

Added 13.12.2011

This article first appeared in the World Trademark Review in the December/January 2012 edition.
To read the full article online click here
Elise Neils explores how companies are using traditional brand valuation methodologies to quantify the drivers of brand demand. read more

Intellectual Property Valuation and Royalty Determination

Added 16.11.2011

Tim Heberden's Chapter in "International Licensing and Technolody Transfer: Practise and the Law" published by Wolters Kluwer Law & Business
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Brand Finance Journal Issue 1

Added 28.10.2011

The Brand Finance Journal is the official journal of The BrandFinance Institute. The first issue was released this month and the subsequent issues will be released quarterly.
Check out the forthcoming issue in January 2012.
For further information, please contact the Editor Jane Simms through email… read more

Campaign for Independent Brand Valuation

Added 27.10.2011

Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute by the wide discrepancies in value ascribed to the same brands by different valuation consultancies. What’s needed to rebuild confidence, is more… read more

Nation Brands

Added 27.10.2011

Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and 'developing' markets. With the US losing its AA rating in brand Finance's Nation Brands index for the first time in ten years, which country might replace it as the new global benchmark? And how does… read more

Overview of ISO 10668: Brand Valuation

Added 10.08.2011

Brands have long been recognised inside the marketing profession as important intangible assets. Brands can confer considerable advantages, such as building customer loyalty and enabling a price premium for the branded product. As such, the valuation of brands is an important function, to provide tangible, financial evidence of their… read more

Will there be a happy ending?

Added 11.05.2011

Brand Finance Global 500, an annual brand valuation report listing the most valuable brands in the world. This article discusses the future of Disney's brand
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Facebook - Like?

Added 10.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses the popularity of new comer Facebook.
To read online click here read more

Game on - Xbox 360 vs PS3 vs Wii

Added 08.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. 'Gaming' is becoming a phenomena spanning generation gaps, this article discusses how each company is handling it.
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