Value creation through brands
Across a wide range of industry sectors, it is companies that are adept at developing and managing brand and intangible asset value that reap sustainable and superior rewards. Contrary to conventional orthodoxies, these potent business assets exert their economic influence not only in traditional packaged goods companies but also in the case of IT, consumer durables, cement and steel, luxury hotels and banking sectors.
Over the years, there has been a dramatic shift in the source of value creation — from tangible assets (such as property, plant, equipment and inventory) to intangible assets (such as brands, stakeholder relationships, IP, skilled employees, corporate culture, etc) that don’t show up on the…
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