BrandFinance® Brandirectory

About this issue

This issue of the Brand Finance Journal focuses on the release of the Top 50 Canadian Brands of 2012 and deals with the intangible issues that will arise as IFRS accountancy standards are gradually accepted into North America.

Top stories in this issue

• The journey from brand equity to brand value: measuring a critical strategic business system
• The emerging brand landscape - David Kincaid
• Branding resource commodities requires strategic thinking as an industry
• Perspectives on the rapid consumerization of the energy sector
• Financial Services - Industry review
• Energy - Industry review
• Mining & Minerals - Industry Review
• Tech & Telecommunications - Industry Review
• Retail - Industry Review
• Editorial - by David Haigh on Canadian Brands