BrandFinance® Brandirectory

About this issue

The second issue of the Brand Finance Journal features an exclusive cover story and interview with John Hayes, CMO of American Express, as well as exclusive interviews with Chris Clark of HSBC and John Murphy, Founder of Interbrand and marketing guru.

From our London office David Haigh discusses the rise of Apple Inc in his Editorial whilst Bryn Anderson highlights the work we have done with Intangible Assets in the GIFT Report. Meanwhile Edgar Baum, Brand Finance Canada, compares Apple to Blackberry whilst Rupert Purser, Brand Finance Hong Kong, discusses branding in the Far East.

Top stories in this issue

• Editorial - by David Haigh, CEO Brand Finance on how Apple has grown up
• Founding Father: John Murphy on Brand Valuation
• Interview with John Hayes of American Express
• Interview with Chris Clark of HSBC