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About this issue

This is a special issue of the Brand Finance Journal which puts a value on the commercial value of the Royal family. It is the only report of its kind which values the British Monarchy as a brand. 

 

Read the Brand Finance Journal Jubilee Issue online.

Top stories in this issue

• Introduction: Understanding the value of the British Monarchy as a brand
• How we Valued the Monarchy as a Brand
• How we Valued the Monarchy as a Brand: Basic Concepts
• Brand Value: Queen Elizabeth II
• Brand Value: Prince Philip, Duke of Edinburgh
• Brand Value: Charles, Prince of Wales
• Brand Value: William, Duke of Cambridge
• Brand Value: Prince Henry of Wales
• Brand Value: Anne, Princess Royal
• Brand Value: Prince Andrew, Duke of York
• Brand Value: Prince Edward, Earl of Wessex
• How we Valued the Monarchy as a Brand: Public Opinion
• How we Valued the Monarchy as a Brand: Royal Finances
• How we Valued the Monarchy as a Brand: Detailed Analysis
• How we Valued the Monarchy as a Brand: UK Trade Contribution
• How we Valued the Monarchy as a Brand: UK Tourism Contribution
• How we Valued the Monarchy as a Brand: Coats of Arms
• How we Valued the Monarchy as a Brand: Royal Warrants
• How we Valued the Monarchy as a Brand: Royalties
• Brand Value: Camilla, Duchess of Cornwall
• Brand Value: Catherine, Duchess of Cambridge
• Brand Value: Sophie, Countess of Wessex
• The Order of Succession to the Throne
• Editorial - by Edgar Baum on Canadian Brands