Brand Value: Camilla, Duchess of Cornwall
Published on 27.05.2012 in Brand Finance Journal: Special Jubilee Issue

The second wife of the Prince of Wales, Camilla, née Camilla Shand, was married to Andrew Parker Bowles in 1973 and the couple had two children, Tom and Laura, yet were divorced in 1995. During the 1990s several tabloid papers ran stories dubbed ‘Camillagate’ and ‘Squidygate’ as the Wales’ marriage broke down and Camilla’s popularity plummeted after Diana cited her as a reason for the breakup in an interview with Panorama. Following Diana’s death, Camilla discreetly became the Prince of Wales’ official companion and a huge PR exercise was brought about to rehabilitate her image as the couple married in a civil ceremony in 2005. As the Duchess of Cornwall she regularly accompanies the Prince and was even attacked during the 2010 student riots. Recently the Duchess has appeared as herself on ‘The Archers’ and memorably pulled a gun on Danish Princess Mary whilst visiting the set of ‘The Killing.’ Despite the initial controversy over her relationship with the Prince, Camilla has proven herself a popular and respected member of the Royal Family.
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More from this issue
- Introduction: Understanding the value of the British Monarchy as a brand
- How we Valued the Monarchy as a Brand
- How we Valued the Monarchy as a Brand: Basic Concepts
- Brand Value: Queen Elizabeth II
- Brand Value: Prince Philip, Duke of Edinburgh
- Brand Value: Charles, Prince of Wales
- Brand Value: William, Duke of Cambridge
- Brand Value: Prince Henry of Wales
- Brand Value: Anne, Princess Royal
- Brand Value: Prince Andrew, Duke of York
- Brand Value: Prince Edward, Earl of Wessex
- How we Valued the Monarchy as a Brand: Public Opinion
- How we Valued the Monarchy as a Brand: Royal Finances
- How we Valued the Monarchy as a Brand: Detailed Analysis
- How we Valued the Monarchy as a Brand: UK Trade Contribution
- How we Valued the Monarchy as a Brand: UK Tourism Contribution
- How we Valued the Monarchy as a Brand: Coats of Arms
- How we Valued the Monarchy as a Brand: Royal Warrants
- How we Valued the Monarchy as a Brand: Royalties
- Brand Value: Camilla, Duchess of Cornwall
- Brand Value: Catherine, Duchess of Cambridge
- Brand Value: Sophie, Countess of Wessex
- The Order of Succession to the Throne
- Editorial - by Edgar Baum on Canadian Brands
