Brand Value: Queen Elizabeth II
Published on 27.05.2012 in Brand Finance Journal: Special Jubilee Issue
As the Head of State, the Queen acts as the CEO for both the Royal Family and her nation and for 60 years has rarely put a foot wrong. However history has shown us the importance of her family, the House of Windsor, in their roles as brand ambassadors for the Monarchy. Indeed the Queen’s ‘Annus Horribilis’ in 1992 was partly as a result of the breakdown of three of her children’s marriages and the negative attention they received amongst other events. In this Who’s Who, the BrandFinance® Jubilee Report introduces you to the key members of ‘The Firm’.

Born on the 21st April 1926, Queen Elizabeth II is the Head of State of the United Kingdom and 15 Commonwealth countries. Married to Prince Philip; she has four children, eight grandchildren and two great grandchildren. At the time of her birth the Queen was only in line to succeed after her uncle Edward VIII abdicated and her father, George VI, became King.
Following her father’s death in 1952, Princess Elizabeth ascended to the throne, having received the news whilst on a tour of Kenya with Prince Philip. During her 60 year reign the Queen has spanned a period of great change for the nation and appointed fifteen Prime Ministers, the first of whom was Winston Churchill.
Today she has come to symbolise and represent the British Monarchy and has remained a steadfast embodiment of the Crown for generations. Despite having limited powers herself, the Queen has symbolic and formal functions including many important State roles.
The Queen has also worked tirelessly for the benefit of the Commonwealth which had eight members when she became Queen and now has 54. Across the world Queen Elizabeth II is held dear in many people’s hearts and it is little wonder that Prime Minister David Cameron said of her, ‘for 60 years Her Majesty has been a point of light in our national life, brilliant, enduring and resilient.’
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More from this issue
- Introduction: Understanding the value of the British Monarchy as a brand
- How we Valued the Monarchy as a Brand
- How we Valued the Monarchy as a Brand: Basic Concepts
- Brand Value: Queen Elizabeth II
- Brand Value: Prince Philip, Duke of Edinburgh
- Brand Value: Charles, Prince of Wales
- Brand Value: William, Duke of Cambridge
- Brand Value: Prince Henry of Wales
- Brand Value: Anne, Princess Royal
- Brand Value: Prince Andrew, Duke of York
- Brand Value: Prince Edward, Earl of Wessex
- How we Valued the Monarchy as a Brand: Public Opinion
- How we Valued the Monarchy as a Brand: Royal Finances
- How we Valued the Monarchy as a Brand: Detailed Analysis
- How we Valued the Monarchy as a Brand: UK Trade Contribution
- How we Valued the Monarchy as a Brand: UK Tourism Contribution
- How we Valued the Monarchy as a Brand: Coats of Arms
- How we Valued the Monarchy as a Brand: Royal Warrants
- How we Valued the Monarchy as a Brand: Royalties
- Brand Value: Camilla, Duchess of Cornwall
- Brand Value: Catherine, Duchess of Cambridge
- Brand Value: Sophie, Countess of Wessex
- The Order of Succession to the Throne
- Editorial - by Edgar Baum on Canadian Brands
