Brand Finance Whitepapers
Brands and tax planning
Brands have gradually been moving up the corporate agenda and today play a major role in the life of most successful companies. The financial role of brands has increasingly been recognised and accounting standards and tax legislation have been introduced that begin to recognise their growing importance and reflect the value that brands… read more
Implications of the new international accounting standards for intellectual property owners
On 31 March 2004 the International Accounting Standards Board (IASB) issued IFRS 3 “Business Combinations” (replacing IAS 22 “Business Combinations”). Accompanying revisions were also made to IAS 36 “Impairment of Assets” and IAS 38 “Intangible Assets”. Although differences remain, the new… read more
Connecting Brand Value, 'Brand Equity' and Brand Economics
In financial terms a brand represents the pact between a consumer and a supplier, promising a secure flow of future revenues and profits to the supplier. Ultimately, what gives a brand its value is that it is a specifically defensible piece of legal property with an incremental stream of revenue attached to it.
The… read more
$700bn up for grabs through more effective management of the world's 500 most valuable brands
As the relative role of brands, IP and other intangible assets in business continues to grow, multi-nationals are increasingly looking to shelter the value created by these assets from tax authorities.
In the current political climate, there is a risk that legitimate re-structuring of the brand or IP management function, together… read more
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