In the news
Blended, Bottled, Branded – Johnnie Walker’s Brand Value Hits $4.37bn
04.06.2013
Johnnie Walker has extended its lead at the top of the BrandFinance® Drinks 50 from $400m to a staggering $2 billion. The annual study, conducted by brand valuation agency Brand Finance, ranks the World's biggest drinks brands by their brand value. This year Johnnie Walker has seen… read more
Controversies, scandals inflicting body blow to IPL as brand value
28.05.2013
Controversies, scandals inflicting body blow to IPL as brand value
Back-to-back controversies have dealt a body blow to IPL, eroding its value by over $1 billion (Rs 5,500 crore) in the last five years. "Close to $1 billion worth of IPL's long-term brand value has been destroyed by…
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IPL brand’s big-innings prospects in doubt
28.05.2013
IPL brand’s big-innings prospects in doubt
Brand valuation firm highlights accountability issues as title-sponsors offer solace
A leading brand valuation consultancy has expressed doubts about the Indian Premier League’s (IPL)…
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Only WWE Can Save IPL
22.05.2013
It is hard to write off a $3 billion brand. So, let’s not rush with an obituary of the Indian Premier League (IPL) just as yet.
That said, one look at the three-way yardstick –cricketing excellence, corporate governance and marketing expertise - that…
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Beckham to Become $500 Million Brand
17.05.2013
David Beckham’s announcement that he will retire from football playing duties is estimated to see his branded earnings flourish. Brand Finance estimates that he could become a $500 million brand* now he can turn his attention to commercial activities off the field of play.
…
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Is IPL fit for the Long Run?
26.04.2013
“ After having witnessed steep fall in its long-term valueof over a billion dollars from its peak, IPL’s trust capitalseems to hold steadyat $3.03 billion (compared to 2.9 billion last year).
The relative stability at these lower levelscan be largely…
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The best of British brand performers
24.04.2013
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Sainsbury’s is the only one of the big four supermarkets to boost brand value
The Car In Front Is Still A Toyota
07.03.2013
According to new research by leading brand valuation and marketing experts Brand Finance , Toyota remains the World’s most valuable car brand, with a brand value of US$26bn.
Safety concerns forced the recall of millions of cars in 2010 leading to a brand value drop of…
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