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2nd Oxford Global Islamic Branding and Marketing Forum

 

‘The Muslim World Today’

 

12 July 2012, Mandarin Oriental Hotel, Kuala Lumpur, Malaysia

Saïd Business School, University of Oxford

 

Saïd Business School at the University of Oxford will host its 2nd Oxford Global Islamic Branding and Marketing Forum on 12 July at the Mandarin Oriental Hotel in Kuala Lumpur, Malaysia.

The theme of the Forum is ‘The Muslim World Today’. It will bring together Muslim and non-Muslim leaders and companies from the UK, USA, the Middle East, South and Southeast Asia to discuss the key issues, opportunities and challenges in engaging the growing Muslim market.

It is estimated that the market for Shariah compliant products is currently worth over USD$2 trillion. Muslim consumers present a strong voice that the globalised world of business is paying more attention to, but has yet to fully understand. Muslim companies that want to capitalise on this global market face major challenges to learn and apply successful branding and marketing skills and techniques.

The Forum will offer insight into the latest understanding of Muslim markets and consumers. What market entry strategies are successful, what advertising and communication plans are most effective? What are the marketing opportunities and challenges for the global Halal industry, including lifestyle products and services, food, finance and the digital world?

It seeks to discuss some of the key questions facing businesses and organisations reaching out to the Muslim market; how can organisations engage the modern Muslim consumer? Do standard branding and marketing strategies apply? Do the same strategies apply globally?

Delegates will have the opportunity to discuss how to develop better trade and business relations and to learn from each other about these markets.

 

Confirmed speakers include:

• Andrew White, Dean of Executive Education, Saïd Business School, University of Oxford
• Datin Paduka Siti Sa’adiah Sheikh Bakar, Managing Director, KPJ Healthcare Berhad
• John Goodman, Regional Director, Ogilvy & Mather South and South East Asia
• Brian Grim, Senior Researcher and Director of Cross-National Data, Pew Research Center's Forum on Religion & Public Life
• David Haigh, CEO, Brand Finance plc
• Dr Hamidin Abd Hamid, CEO, Razak School of Government
• Professor Tariq Ramadan, HH Sheikh Hamad Bin Khalifa Al Thani Professor of Contemporary Islamic Studies; Research Fellow of St Antony's College, University of Oxford
• Dr Paul Temporal, Associate Fellow, Saïd Business School and Project, Director on Islamic Branding and Marketing
• Peter Vogt, CEO, Nestle Malaysia

 

The Forum is part of an ongoing research and education project into Islamic Branding and Marketing by the Saïd Business School. The first forum was held in 2010 in Oxford, England.

 

For more information on the Forum please contact Allen Lai at oxfordislamicmarketing@sbs.ox.ac.uk

 

Media representatives are invited to attend the Forum. To register to attend or to speak with Dr Paul Temporal who has convened the event, please contact the Press Office:

Josie Powell, Public Relations Coordinator, Saïd Business School

Direct telephone: +44 1865 422573 / + 44 1865 288403

Email: josie.powell@sbs.ox.ac.uk or pressoffice@sbs.ox.ac.uk

 

Saïd Business School

Established in 1996 the Saïd Business School is one of Europe’s youngest and most entrepreneurial business schools with a reputation for innovative business education. An integral part of Oxford University, the School embodies the academic rigour and forward thinking that has made Oxford a world leader in education and research. The School has an

established reputation for research in a wide range of areas, including finance and accounting, organisational analysis, international management, strategy and operations management. The School is dedicated to developing a new generation of business leaders and entrepreneurs and

conducting research not only into the nature of business, but the connections between business and the wider world. In the Financial Times European Business School ranking (Dec 2011) Saïd is ranked 10th. It is ranked number one in the UK (11^th worldwide) in the FT¡¦s combined ranking of Executive Education programmes (May 2011) and 20th in the world in the FT ranking of MBA programmes (Jan 2012). The Oxford MSc in Financial Economics is ranked 4th in the world in the 2011 FT ranking of Masters in Finance programmes (June 2011). In the UK university league tables it is ranked first of all UK universities for undergraduate business and management in The Guardian (May 2011) and has ranked first in eight of the last nine years in The Times. For more information, click here.

 

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