In the news
In The Name Of The Family
27.10.2010
Several Indian business houses have woken up to the huge value of family brands built over generations of trust and goodwill. They are now working hard to develop brands as sustainable asset for generations to come
By Bhanu Pande
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When Brands Unlock Value
26.10.2010
By Lijee Philip & Kala Vijayraghavan
Tata Motors' experience in the acquisition of JaguarLandRover offers many lessons on how the hidden, intangible value of a brand can be unlocked into tangible financial benefits
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Brand Slams
25.10.2010
India's 50 most valuable corporate brands increased their combined brand value by $9 billion in 2010 with the biggest, Tata Motors, alone accounting for almost two-thirds of it. Other business groups are now looking for ways to take good care of their brands .
A Robust Year For Insurance Brands
30.09.2010
Despite the ongoing disruption in the financial services sector, the brand value of insurers has seen a healthy increase. Results and looks at the opportunities for the coming year
By James Park
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BP's Brand Value Sinks Dramatically
04.08.2010
Brand Finance Plc, the world‟s leading brand valuation consultancy , estimates that the fallout from the explosion at the Deepwater Horizon rig has caused BP‟s brand value to plummet by $7.4bn, representing a 61% fall (or £72m per day).
Having spent many millions on…
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A Brand New Day - ISO 10668
21.07.2010
An upcoming ISO standard is expected to help pave way for more transparent and robust valuation of corporate and consumer brands
By Raymond Ma
To read the full article, please press here
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British Brand Power Still Has Strength In Depth
29.06.2010
This year’s Brand Finance list of the 50 most valuable brands of British origin reveals the value of the brand name to the companies’ bottom lines. The list spells out which brands are still suffering from the recession and which brands have been potent enough to ensure… read more
Do Brands Really Matter To Shareholders?
17.05.2010
While a strong brand in a company's portfolio not only guarantees an excellent return on its share, it also helps in minimising the investment risk. However logical this might sound, the fact is that a majority of shareholders globally are still faced with a dilemma on how much of a… read more
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