In the news
Several Indian business houses have woken up to the huge value of family brands built over generations of trust and goodwill. They are now working hard to develop brands as sustainable asset for generations to come
By Bhanu Pande read more
By Lijee Philip & Kala Vijayraghavan
Tata Motors' experience in the acquisition of JaguarLandRover offers many lessons on how the hidden, intangible value of a brand can be unlocked into tangible financial benefits read more
India's 50 most valuable corporate brands increased their combined brand value by $9 billion in 2010 with the biggest, Tata Motors, alone accounting for almost two-thirds of it. Other business groups are now looking for ways to take good care of their brands .
Despite the ongoing disruption in the financial services sector, the brand value of insurers has seen a healthy increase. Results and looks at the opportunities for the coming year
By James Park
Brand Finance Plc, the world‟s leading brand valuation consultancy , estimates that the fallout from the explosion at the Deepwater Horizon rig has caused BP‟s brand value to plummet by $7.4bn, representing a 61% fall (or £72m per day).
Having spent many millions on… read more
An upcoming ISO standard is expected to help pave way for more transparent and robust valuation of corporate and consumer brands
By Raymond Ma
To read the full article, please press here read more
This year’s Brand Finance list of the 50 most valuable brands of British origin reveals the value of the brand name to the companies’ bottom lines. The list spells out which brands are still suffering from the recession and which brands have been potent enough to ensure… read more
While a strong brand in a company's portfolio not only guarantees an excellent return on its share, it also helps in minimising the investment risk. However logical this might sound, the fact is that a majority of shareholders globally are still faced with a dilemma on how much of a… read more