Controversies have adversely impacted the IPL's brand value | Brand Finance


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Brand Finance's brand valuation of the IPL franchises in 2011 shows that business comes first in the cricketing world.

Sale of Pune stake could be IPL's reality check

"Brand Finance, a firm that specialises in brand valuations, issues an annual report on the IPL. In April 2011, it pegged the value of the league at $3.67 billion, down from the $4.13 billion in 2010. Unni Krishnan, the firm's managing director, expects this year's report to show more erosion in the value of the league because of the deteriorating relationships between those involved.

"On a fairly regular basis, the relationships and the 'trust flows' between various stakeholders has been impaired," Krishnan told ESPNcricinfo. "Over a period of time, that dries up cash flows. Sahara further reinforces that those 'trust flows' are diminishing. When that happens, the whole value of the ecosystem and the values of the franchises comes under pressure.""

Article by Tariq Engineer, a senior sub-editor at ESPNcricinfo

For the full article click here

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Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.

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