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Google tops the BrandFinance® Global 500

21.03.2011

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Google grows as Coke goes flat and BP leaks brand value, according to the 2011 BrandFinance® Global 500 

Although the top tier of the BrandFinance® Global 500 contains many household names brands that have existed for decades – IBM, Bank of America, HSBC – the world’s increasing dependence on the internet is reflected by Google’s position at no. 1. Five of the top ten largest growers are technology-related companies, reinforcing the commercial importance of embracing technological innovation to give a seamless, value-enhancing brand experience for customers and consumers.

 ‘Don’t be evil’ - Google’s dominance of the search engine sector means it tops the 2011 table. The company has repeatedly undertaken ventures that are comparatively un-commercial but have a positive impact on its brand rating (AAA+) which is the highest in the table. These actions include developing services help rescue efforts following the natural disasters in New Zealand and Japan and its growing not-for-profit arm.

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Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.

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