Is Great Britain broken?
22.09.2011
As the Prime Minister sells brand Britain at the launch of the "Great" campaign, Channel 4 News asks, in the wake of the riots, is Britain great or broken?
Brand Finance Managing Director David Hensley told Channel 4 News this latest campaign does not seem to be saying anything fresh.
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Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
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